Inspired by the vibrant night markets of Asia, UNDISCOVERED SF is a curated collection of emerging artists and merchants that celebrate the rich cultural heritage of the SOMA Pilipinas district located in the heart of San Francisco's innovative South Of Market neighborhood. UNDISCOVERED SF will unveil to the world the emerging culture of  Filipino-Americans (and beyond) involved in music, visual arts, fashion, design, retail, food, technology, social activism, and health & wellness.

Inspired by the vibrant night markets of Asia, UNDISCOVERED SF is a curated collection of emerging artists and merchants that celebrate the rich cultural heritage of the SOMA Pilipinas district located in the heart of San Francisco's innovative South Of Market neighborhood. UNDISCOVERED SF will unveil to the world the emerging culture of  Filipino-Americans (and beyond) involved in music, visual arts, fashion, design, retail, food, technology, social activism, and health & wellness.

Inspired by the vibrant night markets of Asia, UNDISCOVERED SF is a curated collection of emerging artists and merchants that celebrate the rich cultural heritage of the SOMA Pilipinas district located in the heart of San Francisco's innovative South Of Market neighborhood. UNDISCOVERED SF will unveil to the world the emerging culture of  Filipino-Americans (and beyond) involved in music, visual arts, fashion, design, retail, food, technology, social activism, and health & wellness.